SYNCHRONICITY KROPZ #TRUSKOOL #MESSAGEMUZIC

1/31/2014 10:38:00 AM 0 Comments





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THE BIGGEST QUATER EVER FOR FACEBOOK PAID ADVERTISING

1/31/2014 10:33:00 AM 0 Comments



BY-

Laurie Cutts

The final quarter of 2013 was the largest spending period in Facebook advertising history, according to the latest data from Nanigans’ clients.  Fueled by a record December for online shopping as well as an influx of new mobile device owners, advertisers found their Facebook marketing delivered more revenue-per-click quarter over quarter (QOQ) and year-over-year (YOY) on desktop and mobile despite higher costs.
Some of our key findings for Q4 2013 include:
  • A double digit YOY increase in Facebook advertising spend
  • An increase in revenue per click by 27% YOY while cost-per-clicks decreased by 7%
  • 45% of Nanigans Q4 2013 ad spend was from mobile, up from 12% in Q4 2012
  • Canada (136%) and U.S. (125%) had the largest YOY growth in Facebook advertising spend by geographic region
  • Females earned the most revenue per click ($.50 higher than males) and attracted the most ad dollars (65%)
  • Advertisers allocated 84% of their Facebook ad spend to users ages 25+

Global Facebook advertising benchmarks for Q4 2013

Facebook advertising spend increased 28% (QOQ) and 96% (YOY)
Our data revealed that Facebook marketers spent more on Facebook advertising in Q4 than any other quarter on record, with a 28% quarter-over-quarter (QOQ) and 96% (YOY) increase in spend.  While we expect a QOQ spike from Q3 and Q4 from seasonality, it’s exciting to see the double digit YOY increase in advertising spend.  This shows that advertisers are increasingly shifting their advertising spend to Facebook and there’s still a sizeable opportunity for marketers to boost returns from one of the fastest growing digital advertising mediums.
Figure 1: Facebook Ad Spend, Q4-2012-Q4 2013 Facebook ad spendClick-through-rates (CTR) increased by 23% (QOQ) and 258% (YOY) 
The increase in YOY CTRs shows that marketers are generating strong returns, indicating that marketers are seeing high engagement on Facebook.  Marketers have shifted their focus to the News Feed and are constantly iterating their ad creative to feature compelling imagery and messaging to attract their ideal audiences. Higher CTR’s may also reflect Facebook’s recent steps to streamline its ad formats and improve relevancy for consumers.
Figure 2: Facebook Ad CTR Q4-2013-Q4 2013  Facebook Ad CTRCost-per-impression (CPM) rates were up 42% (QOQ) and 234%(YOY)
The 3.3X increase in CPMs YOY shows the spike in demand which is most likely due to heightened demand for inventory as brands and agencies rush to meet their seasonal objectives. An interesting trend we noted is a spike in costs the last month of every quarter (on average an increase of 30% from the first to last month of the quarter) as advertisers rush to meet their quarterly volume goals.
Figure 3: Facebook Ad CPM Q4 2013-Q4 2013 Facebook Ad CPMCost-per-click (CPC) rates were up 15% (QOQ) and down 7% (YOY)
Marketers continue to focus on CPC as a Key Performance Indicator (KPI).  The increase in demand QOQ is most likely due to seasonality but the 7% YOY decline indicates that Facebook marketers have become more sophisticated with Facebook’s targeting options and are increasingly only paying what each ad is worth based on their business objectives.
Figure 4: Facebook Ad CPC Q4 2012-Q4 2013  Facebook ad CPCRevenue-per-click (RPC) was up 62% (QOQ) and 27% (YOY)
Despite higher average CPCs and CPMs, the RPC for Facebook advertisers has remained positive - meaning that advertisers can expect to realize grater value in sales revenue than the cost of their Facebook advertising investment. Advertisers are increasingly shifting their budgets to Facebook as it is the place for proven reach and ROI.
Figure 5: Facebook Ad RPC Q4 2012-Q4 2013 Facebook Ad RPC

Facebook advertising trends, mobile vs. desktop

Advertising spend on Facebook mobile surged 38% (QOQ) and accounted for 45% of Nanigans Q4 2013 ad spend.
In 2013, the surge in mobile adoption helped to grow Facebook’s mobile user base, creating new opportunities for marketers.  With 945 million daily active mobile users, advertisers are embracing it as a critical engagement point with their base.  Mobile ad spending is hitting new heights—45% of Nanigans Q4 ad spend was from mobile in Q4 2013, this is up from 12% in Q4 2012. Facebook reported in Q4 2013 that 53% of its advertising revenue came from mobile.
Figure 6: Facebook Advertising Budget Allocated to Mobile vs. Desktop Facebook mobile vs. desktop ad spendFacebook mobile CPM rates increased 27% QOQ and 21% YOY indicating a healthy demand for mobile ads.  Desktop News Feed ad CPM rates increased 8% QOQ and 6X YOY as advertisers shifted spend to News Feed from RHS starting in 2Q of 2013.
Figure 7: Facebook Mobile vs. Desktop News Feed CPM, Q4 2012-Q4 2013 Facebook mobile ad cpmFacebook mobile ad CPC rates surged 27% QOQ and 46% YOY. Desktop News Feed ad CPC rates increased 20% QOQ and 111% YOY.
Figure 8: Facebook Mobile vs. Desktop News Feed CPC, Q4 2012-Q4 2013
 Facebook mobile cpc The average Facebook Mobile ad RPC increased by 57% QOQ and 15X YOY. Facebook desktop News Feed ad RPC increased by 25% QOQ and 217% (YOY). This shows that Facebook is the place for advertisers to drive return-on-investment on mobile and desktop.
Figure 9: Facebook Mobile vs. Desktop News Feed, RPC Q4 2012-Q4 2013 Facebook mobile revenue per click

Facebook advertising trends, by geographic region

Canada had the biggest YOY growth in Facebook ad spend at 136% followed closely by the U.S. at 125%. Australian ad spend increased by 51% followed closely by Great Britain which grew by 50%. Here’s an additional breakdown of CTR, CPM, CPC by geographic region.
Facebook advertising CTR, by Region
  • AU - CTRs up 10% (QOQ) and 545% (YOY)
  • CA- CTRs up 56%(QOQ) and 704% (YOY)
  • GB - CTRs up 5% (QOQ) and 149% (YOY)
  • Top EU- CTRs up 48% (QOQ) and 266% (YOY)
  • US - CTRs up 11% (QOQ) and 221% (YOY)
Figure 10:  Facebook Ad CTR Q4 YOY, by Region Facebook ad ctr by geography 
Facebook advertising CPM rates, by Region
  • AU- CPMs up 47% (QOQ) and 262% (YOY)
  • CA- CPMs up 61% (QOQ) and 310% (YOY)
  • GB - CPMs up 27% (QOQ) and 197% (YOY)
  • Top EU - CPMs up 84% (QOQ) and 200% (YOY)
  • US - CPMs up 24% (QOQ) and 220% (YOY)
Figure 11: Facebook Ad CPM Rates Q4 YOY, by Region  Facebook ad cpm by geography
Facebook ad CPC rates, by region
  • AU- CPCs up 34% (QOQ) and down 44% (YOY)
  • CA- CPCs up 4% (QOQ) and down 49% (YOY)
  • GB - CPCs up 21% (QOQ) and 19% (YOY)
  • Top EU- CPCs up 25% (QOQ) and down 18% (YOY)
  • US - CPCs up 12% (QOQ) and 0% (YOY)
Figure 12: Facebook Ad CPC rates YOY, by Region  Facebook ad cpc by geography

Facebook advertising trends, by demographics

When examining KPI’s at the audience level, we found that on average females cost $.13 more than males but delivered a $.50 higher RPC.
Figure 13: Facebook Ad RPC and CPC, Q1 2013-Q4 2013, by Gender  Facebook revenue by genderAdvertisers recognized the value of the Facebook female audience and on average, allocated 65% of their budget to females and 35% to males.
Figure 14: Facebook Ad Budget Allocation Q1 2013-Q4 2013, by Gender Facebook ad spend by gender  When examining KPIs by age group, our revenue-per-click data suggests that the teen demographic, 18-24, is the worst monetizing demographic and 45-54, is the best performing age group.
Figure 15: Facebook Ad RPC and CPC, Q1 2013-Q4 2013, by Age   Facebook_revenue-per-click We found a similar trend when we mapped marketer's Facebook ad budget allocation by Age Range.  We extrapolated ad spend for traditional age ranges (18-24, 25-34, 35-44, 45-54 and 55-64) and found that 84% of ad spend is allocated to ages 25+.
Figure 16: Facebook Ad Budget Allocation Q1 2013-Q4 2013, by Age Facebook_spend_age
To analyze quarterly data in its historical context, an aggregate data set was built from the advertisers and partners who have been active on the Nanigans Ad Engine platform during the previous 12 months.  Nanigans clients include 200 of the worlds’ leading performance marketing in retail, travel, gaming and more.
BY-

Laurie Cutts

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ONE LOVE -WHOODINI -THROWBACK #OLDSKOOL #TRUSKOOL #MESSAGEMUZIC

1/30/2014 10:20:00 AM 0 Comments





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4 BIG REASONS TO OVERHAUL YOUR SOCIAL MEDIA MARKETING -2014

1/30/2014 10:13:00 AM 0 Comments


4 Big Reasons to Overhaul Your Social-Media Marketing in 2014 

Experts in the field weigh in on the biggest trends you can jump on to make your brand stand out on social media.
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With emerging trends and technology in social media moving faster than your busy Twitter feed, it's hard to know what to pay attention to and what to discard.
I turned to the experts to see what to watch for as 2014 unfolds. Massive change is no longer on the horizon--it's here. It's worth investigating these opportunities to boost your social impact and improve your marketing results.

The social Web will have more impact than search-engine ranking.

In 2014, the way that consumers interact with your product online (whether through an Amazon review, Yelp rating, or simply a Facebook like) is much more critical. With the release of Google's new Hummingbird algorithm, more weight will be placed on how your business, product, or service is being talked about on the social Web. We will see it directly impact your search-engine ranking in 2014 more than ever.
As Instagram, Pinterest, and other newer social networks continue to gain the attention of consumers, you will need to continue to use a combination of various analytic programs (because there still doesn't seem to be one that can give you all the information you need to truly measure the impact of your social-media strategies) to determine the best use of your time and budget on specific social sites.
--Holly Berkley, author, The Social Media Advantage: An Essential Handbook for Small Business

Simplicity will become critical.

The triumph of simple will continue in social networks. Communities that achieve a truly fundamental simplicity and utility will gain traction over those that are complex. Keek, Pinterest, Twitter, and Snapchat will thrive. Disaffection with complex platforms like Facebook will accelerate. Simple will win for three reasons:
  • It speeds adoption. Because attention spans are shorter than ever, immediate gratification and easy learning drive growth.
  • Simple translates better to mobile. Small screens need to be simple.
  • Simple means you won't make mistakes.
Interestingly, Facebook will play a key role in helping these canonically simple platforms to grow. They can all import your Facebook friends list, eliminating a key sticking point in spreading your social identity across sites. Facebook becomes your contact list, but you don't hang out in your contact list.
Businesses seeking to take advantage of this trend will need to achieve a new level of simple, concise messaging and engagement models. How can you productively interact with your customers in short bursts? What can you say in a 35-second video that will have impact? How about a six-second video? Find the core of your value and explore ways to deliver it in minimal, targeted bursts.
--David Ritter, director, Boston Consulting Group
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Social customer service is on the rise.

In 2014, social media will be used more and more by consumers to force companies into rapid response. With more than one billion smartphones at work in the world, the masses will increasingly begin using social media via mobile devices to express issues and complaints instead of dialing the traditional customer support line. Call centers will become obsolete or at least change the way they work, resulting in the rise of mobile customer service apps.
Because of the changes in how customers are communicating with the brands they follow, companies will begin developing strategic customer support teams. This dedicated team, consisting of customer service, sales and marketing, and public relations professionals, will focus on delivering a positive social experience for each and every one of its users.
This rise in customer social service will also cause an influx in the adoption of social engagement by new industries. Until now, B2C companies have predominantly owned this space, taking advantage of community building and competitor tracking, but lead generation is huge for any business, and B2B companies are beginning to realize how many potential customers will emerge by utilizing social customer service.
--Folke Lemaitre, CEO and founder, Engagor

Small businesses can--and will--become big players.

In 2014, marketing/social-media management software will become more affordable, allowing small businesses to better manage their digital marketing and social-media campaigns. We will also see many of these tools fuse search and social marketing. Search will be a particularly important component for small businesses to monitor. Only 22 percent of Americans use social networks daily, meaning the 78 percent of word-of-mouth advertising is being discovered through search. Small businesses need to have touch points with all of their customers, not just those on social media, to truly understand the sentiments and tastes of their audience.
Also, short-form video will become vital for small businesses as an affordable, and often free, form of creative content. YouTube, as part of the Google universe, is undoubtedly the best place to be, but short-form engaging video content/storytelling on Vine and Instagram will become more important.
Lastly, the days of free social media are ending. With so many players looking to be heard on these networks, paid advertising and sponsored content is becoming necessary to be seen. But there is strength in numbers and in strong, engaging content. By combining the two, small business can compete for a share of voice in the social sphere.
--Patrice Francois, co-founder and associate director, Digimind
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FLY OVER EGYPT - THE NARCICYST #TRUSKOOL

1/29/2014 01:30:00 PM 0 Comments





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MAKE YOUR TWEETS GO VIRAL: 7 WAYS

1/29/2014 12:19:00 AM 0 Comments




Tweets going viral are not by accident and it’s obvious tweets are the lifeline of Twitter. Any business planning to use Twitter for business purpose needs to have an effective tweeting strategy in place. There is no doubt that Twitter has redefined how businesses spread information online. In fact, retweets is one of the most common ways by which your business gets introduced to prospect customers on Twitter.
Viral tweets also help bring significant traffic to your business website, which in turn can boost your subscriber numbers. As a business, how do you ensure that your tweets are viral (in other words, retweetable). For a start, follow these seven simple tips.
  • 1

    Catchy, Interesting & Informational Content
    I come across several clients who confess that they find the 140-character limit on Twitter to be a huge dampener for their business. Trust me; it’s more than sufficient to get the message across to users. I’m a frequent retweeter and I usually retweet messages which I find genuinely interesting and beneficial for my readers. It’s a fine line between being catchy and losing relevance. So, make sure to get your balancing act right.
  • 2

    Call to action
    Whether its polls, surveys or encouraging users to leave their feedback on your business’ products/ services, dialogue tweets have a better viral effect as compared to monologues. It’s often said that the best way to persuade people to do something is to ask them to do it and tweets follow this golden rule as well. When your Twitter followers retweet your messages, your call to action gets reposted thereby leading credibility and user support to your messages.
  • 3

    Links
    Links are the most crucial component of business-oriented viral tweets. You may link to your business website, to a new product announcement, to an exciting promotion that you launched recently or to a customer satisfaction survey. Of course, you should ensure that the embedded links are contextually relevant to your tweet content. It makes no business sense to link a tweet about apples to a link related to oranges. Viral tweets serve as virtual inbound links to your business website so make sure you make the most of this opportunity.
  • 4

    News
    Tweeting news related to your business and industry is a great way to keep your followers actively engaged. It showcases your stronghold in the designated industry and increases your followers’ awareness about your products and services. Whether it is business or politics, “breaking news” is one of the most sharable types of content. A quick word of caution – avoid small talk!
  • 5

    Avoid too many self-references
    Self-referential tweets aren’t optimal for viral marketing. If you focus too much on “me” and “my business”, the tweets tend to lose their charm and resemble pushy sales pitches. Focus more on the “we” and “you” aspects rather than the “me”, Twitter is after all a social platform!
  • 6

    Timing is critical
    Not many users realize that timing is a critical aspect in determining how far your tweets can go. Tweets have a short attention span so an ill-timed tweet is more likely to lead to a miss rather than a hit for your business. Like every good comedian knows, timing is everything. Twitter ain’t any different.
  • 7

    Consistency is key
    Your tweets represent your point of view. Make sure that your tweets are consistent, non-contradictory and non-controversial. If your tweets smell of inconsistency, it doesn’t reflect well for your business brand and you are likely to lose followers sooner than later.


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MOVING FORWARD - AJ MEARS

1/28/2014 10:23:00 PM 0 Comments




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UML SYSTEM

1/28/2014 11:19:00 AM 0 Comments

                         

The Hip Hop Marketer-
 O.K. so let's go through a quick rehash: Multi-Level Marketing, Network Marketing, Affiliate Marketing, Online-Marketing etc. are awesome opportunities for one to own their own business.  This business model allows you to benefit from the energies of the whole T.E.A.M..  Here's where the time, effort, energy and mentoring that you put into your T.E.A.M. really pays off.  A lot of the people that fail with this business model spend to much money on marketing before they're making enough.  There are very good paid ways to advertise, and there are great free advertising methods as well.  My mentor teaches to use both and ballance it out arrowhttp://EmperorNR.magneticsponsoringonline.com/letter.php.  You want to start building your list A.S.A.P..  You're gonna definitely need autoresponders to do that.  Here's a company to check out.  They have great support, and effective tools.  link>>> Aweber.com<<   

Paid advertising can be really big when you know how to use it, however everybody's dealing with a different amount of investment capital (money to spend).  It's always good to know how to use the FREE advertising as well!  Here's a little system to do just that: # 1) Building your list.  This part can be extremely frustrating , or not.  Check out these links I'm sending you:
1)- http://e-mailpaysu.com/members/index.cgi?EmperorNR   Just click on the links one at a time to get started building your own personal targeted e-mail list.  All the info is on the sites so, get familiar with how they work as they are really good for online traffic.  Focus on E-mail Pays U.  This is really good for newbies (beginners) the site is very simple and the instruction is good. Don't get caught up in the adds!!!!  Repeat don't get caught up in the adds!!  This is very important because,  you have to go one step at a time.  Simply open two to five e-mails a day and promote your link and that's it.  These adds are people who are doing the same thing that we are.  There will be a time to go and work another system but, for now let's just master this one.  When you see something that sounds just to incredible to pass up, then let me know about it and we'll see if it is worth our team effort.  You can learn a lot from these two simple sites.  Now the first one e-mail pays U actually pays you $10 to join. Also it pays every one you refer $10 dollars as well.  Then you both get paid to read the e-mails that are sent to you based on your interest.  It's pretty cool you'll learn a lot of neat tricks too.  
The second one is also a very nice site, state of the art it will give you a futuristic feel and $5 every time someone joins using your link.  All your gonna do is sign up, click on one to three surveys a day and, promote your link.  These two sites are both free to join.  In today's economy everyone's looking  for a way to make some extra cash.  Now, take a moment and think about all the e-mails you receive.  Now imagine there was a way to be paid just from opening them Imagine getting paid again for reading them! Sounding interesting yet!?  Imagine what you read inside the e-mail is information on how to get paid again (third time) for filling out a survey or short study (of something you're interested in)!! Now stop imagining ...This is reality, NewRealitySolutionZ!!! Vindale/NRZENT.  Vindale.com is a certified, state of the art, paid survey, study, affiliate, pure power website and, they don't spam at all 100% guaranteed!  Just think don't you know who's sending you this... Vindale/NRZENT. Check out the awesome refer a friend program to get paid again (fourth time) Vindale/NRZENT  
Once you check these two sites out, let me know any questions you may have.  we will start to work towards building your list and really promoting your links!


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16 -QUADIR DA POET

1/27/2014 12:27:00 PM 0 Comments




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