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WE GETTIN' THAT MICKEYD'S PAPER! PT3 (MONEY SERIES)
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And THAT is what McDonald's provides better than anyone else in the world. That is their TRUE product to the consumer.
You go to McDonald's because you know exactly what to expect. It's a comfort for people.
So, as a network marketer, selling a business franchise, what are you selling to your potential buyers?
Unfortunately, you are probably trying to sell them on your company and your product. (A "mine-is-better-than-yours-
Am I right?
You have a ton of websites and material about your company's history, their record breaking growth, their debt-free finances, the ORAC value of your product, the Physician's Desk Reference number, the user testimonials... Blah blah blah.
Be smart.
Do what Ray did.
People get rich in this world by solving other people's problems, and when you sell someone your opportunity, you are not solving a problem, you are giving them a bigger one!
"Congrats, you own the hottest networking business in the industry! (Slap on the butt), Now go get'em tiger!"
Product and comp plans don't make you successful. Systems do. And when I say systems, I mean a complete system which includes the pieces that bring in your customers (ads), sell them your product (marketing), and then deliver the goods.
These machines (ads and marketing) should be doing the work for you. All you need to do is push the "Go Button" and become buddies (customer service, cashiers) with the folks who come through the system. Not because you are unskilled or lazy, but because a system is duplicatable and you are not.
It provides a predictable result.
Show them and sell them a system for attaining the results they want, and they could care less about ORAC values, price points, and competition.
Solve their problem.
Provide them with a system that will bring them the results they desire, and you will reap success beyond your wildest dreams.
Why do other networkers call my partners and I to join our team daily?
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