WE GETTIN' THAT MICKEYD'S PAPER! PT2 (MONEY SERIES)

2/05/2014 07:31:00 AM 0 Comments

continued How can you become #1, by selling an inferior product?!

It goes against everything we think we know about business.

Well, this is exactly where the genius of Ray Kroc becomes apparent...

Ray knew the product wasn't going to be the initial key to success for his franchise buyers, just as your product is not the initial key to your success in your mlm business. Having a good product is important after the fact... Once you actually have customers. Then it's critical to give them exactly what they want.

The key to McDonald's success with both franchise owners and customers, was their duplicatable system.

Ray knew his food couldn't compare to the quality of other franchises. He also knew that potential franchise buyers didn't give a hoot about McDonald's or their burgers. What they did want, was to make money.

So Ray sold them EXACTLY what they wanted, which wasn't a restaurant, but a machine that acquired customers, and turned them into cash.

He didn't sell them the food, he sold them a system.

In fact the system was so fine-tuned, that you could take a team of unskilled, inexperienced high school kids, and have them run the show.

All they did was flip the switches, that ran the machine, which did the majority of the work behind the scenes.

The competition didn't have a chance. Ray's system was like a greased chute. You turn it on, and it churns out a predictable end result every time.

Franchise owners started buying and setting these machines up by the thousands, turned them on, and got the end result. That is why they bought McDonald's and it's inferior food over the competition.

As these machines popped up around the country, the end product to the consumer became more than just food. It became the predictable expectation and atmosphere provided by Ray's magical machines.

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