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HOLLOW DA DON VS. LOADED LUX -UW BATTLE LEAGUE #STYLEZ MAKE BATTLES
While Smack/URL were not able to fine-tune the contract for the highly anticipated Loaded Lux vs Hollow Da Don battle, Ultimate Warrior Battle League succeeded, and now Battle Rap fans will finally get to see the most anticipated lyrical clash go down. The battle is scheduled for February 1st, 2014 on UW's first battle event of the year.
Lux previously requested $40,000 to battle Hollow on Smack, but Smack/URL refused to pay him that amount so the battle was absent from the Summer Madness 3 "Bars Over Names" card. Aside from sitting down with VladTV Battle Rap journalist Michael Hughes to discuss his business issues with Smack/URL, as well as the concept of "Bars Over Names," he also spoke to HipHopDX about the failed business transaction with the Smack/URL contract.
"I say that was one of the poorest business decisions in Battle Rap history. Here you have a guy that has increased the fanbase 10 times over. Since my Calicoe battle, I've been on 'Howard Stern [Show].' What battle rapper has done that? You don't get more mainstream than Howard Stern. What battle rapper is quoted on 'NBA Today' on ESPN? What battle has ever gotten 3 million views? Can you even name the 'Summer Madness 2' card without thinking about it? What battle rapper is quoted or mentioned in mainstream songs as much as I have been? I'm not trying to blow my own horn, but if ever there was an opportunity to capitalize on this thing that we do, this was it.
"There is a worldwide audience for Battle Rap and they were watching and waiting with eager anticipation for Lux versus Hollow [Da Don]. The Battle Rap audience is much larger than can fit in Stage 48. My management team came with a plan to reach that audience. We didn't come Goodfellas style, 'F*ck you pay me.' We came to the table with two additional revenue streams that they were not considering. So we were essentially paying ourselves. Live stream pay per view. If one percent paid $20, that's $600,000. With proper promotion, one percent was attainable, maybe even more. That's what we were trying to negotiate. Then, [we suggested] pay-per-view on-demand for, say $2, after the battle. The income was there and we only wanted a 30% share. We were going to let them recoup 50% of my fee from the pay-per-view revenue. I think they were afraid to go get it.
"Let's be very clear. This is a business and what battle rappers do is almost phenomenal. A recording artist can make hundreds of thousands of dollars off one song, doing the same show over and over, night after night and get royalties. Let a battle rapper repeat a bar, let alone a whole verse, he gets booed. We have to bring new material every time. Not only that, we have to memorize it and be on our toes for rebuttals. We just make it look easy, but it's not. The fact is we had others that wanted to promote the battle, but we wanted to show loyalty to URL. That is our family. I must mention that through all of this, Hollow was on point with the revenue potential of a battle between us. He's a businessman. We couldn't get URL to see it. As the story goes, scared money don't make money."
Above are videos from both Loaded Lux and Hollow Da Don promoting the battle, as well as tweets discussing the anticipated event.
Who do you think will win the battle, Loaded Lux or Hollow Da Don?
Knowing that both Lux and Hollow requested a large amount of money for this battle, you have to wonder how much they were offered in order to sign that contract.
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