Communication 101: Presentation

10/10/2012 12:16:00 AM Master Marketing , Money leveraging 0 Comments

            

  O.k. This lesson is very important, and very relevant.  Take this in slow and steady, if you need to go back over it a couple times do so.  You need to master this.  It's that serious!

Sign off-EMPEROR

Since we’re all in the communication business, even if you do it strictly online you’re still communicating with others… here’s something very important you need to know or be reminded of, which is:

Communication is…

- 55% Body Language
- 38% Tonality
- 7% Words you say (ONLY 7%)

This is both GOOD and BAD news, depending on who you are and what your REAL intentions are.

I’ve had the opportunity to work with some hypnotists, practitioners of NLP (Neuro Linguistic Programming) which gave me a lot of insight into the science of influence and persuasion.

I’m not gonna get into some deep explanation here, but I would like to share some very concrete things which are critical to your success as a communicator and someone who influences others.

Most of your ability to persuade others is really a function of your subconscious mind, it’s subliminal.

No it’s not some voodoo, but remember that thoughts ALWAYS precede words and actions.

So how you think and feel on the inside, ALWAYS shows up on the outside… it shows up in how you come across and how you carry yourself.

Which is why it makes perfect sense that most of your communication, 93% to be exact, is NON-VERBAL.

It’s not WHAT you say, but truly HOW you say it.

Your posture, your tone of voice, or voice inflection you use, your confidence or lack of, the amount of energy you have, are all part of how the message is delivered.

EVEN when you write emails, blog posts and sales copy.

Although I will say that with the written or printed media, the words play a much bigger role, because that’s all you have to rely on, but it’s the feeling that you’re transferring through these words that does the job.

In hypnosis, there’s a concept called “Going First”.

In other words, if you want to build rapport with someone, you need to be “first” to project a good inner feeling towards the other person.

Your feelings, which are basically your emotionalized thoughts, come across in your body language and your tone of voice much LOUDER than the words you use.

I remember when I was taught how to close sales, Tom Hopkins, a master sales trainer, would say… “when you’re closing the sale, if you’re thinking about the fact that this sale represents your car payment, they WILL SEE the dollar signs in your eyes.”

I guess we can simply call it your intentions.

Your intentions ALWAYS come through in your communication.

Which is why I believe before you pick up the phone to call back a prospect, or write any piece of sales copy, you should really clear your head and set the intention for what you want to accomplish… with YOUR PROSPECT’s best interest in heart.

You see when I hear things like, “this guy can sell ice to Eskimos” and stuff like that… it’s a cute analogy, but in reality that’s not true.

If you’re not talking to the right person, and if you don’t have their best intentions in your heart, you simply won’t be able to really influence them.

“But Vitaly… what about con-artists and people who manipulate others just to scam them?”

I don’t claim to have all the answers, but in encountering a few people like that, I believe these people are professional liars, and the problem with a liar, is that eventually they start believing their own lies.

So don’t worry about that.

The point is, to be a better communicator across the board, your intentions need to be in alignment with your message, because I believe that at the end it’s your REAL INTENTION that gives energy to the words you’re saying.

Cheers,